Harold Innis and his work such as "Empire of Communication" was the foundation for McLuhan's more punk-rock interpretation of communication theory. Pink Floyd

Harold Innis and his work such as "Empire of Communication" was the foundation for McLuhan's more punk-rock interpretation of communication theory. Pink Floyd vs The Clash. Innis I found insightful for his view of how technology changes cultures because the dominant means of communication changes what it means to be human.