I don't think their problem is that they're contrarian for no reason. I think their problem is they generalize from their own experience to say what's best for

I don't think their problem is that they're contrarian for no reason. I think their problem is they generalize from their own experience to say what's best for everyone - even though everyone else may do it differently for a reason. In this case, the post reflects 37signals' experience building their product business as a "side project" while still doing consulting work as a "day job." When they focus more on "Here's what we did and why we think it worked for us" instead of "Here's what you're doing and why it's dumb" then their posts are much more informative.