4 ms·
Yes, I hear you. I'm not sure Steve Jobs actually said that quote verbatim, but here's where I first learned of it: http://counternotions.com/2008/08/12/concep
by symesc 17y ago
Yes, I hear you. I'm not sure Steve Jobs actually said that quote verbatim, but here's where I first learned of it:
http://counternotions.com/2008/08/12/concept-products/ http://counternotions.com/2008/08/12/concept-products/
What's interesting about this dual-screen "prototype" is that we're in the midst of huge speculation about the Apple Tablet. And yet Apple isn't talking, isn't doing demos, and isn't mocking up prototypes for public consumption.
They do this for marketing purposes of course (free advertising), but they also do it for competitive reasons (don't show your cards in poker) and for brand-management reasons (don't show your cards AFTER a hand in poker either).
My team at work has tons of great ideas. We ship only a small percentage. Our annual reviews don't have a line that says "Good ideas that weren't delivered." :)
- NathanKP 17y agoyet Apple isn't talking, isn't doing demos, and isn't mocking up prototypes for public consumption. Yeah, it usually isn't a good idea to make big brags showing experimental mockups before you have anything in reality. Apple seems to like to show the finished product. This demo video is going to disappoint a lot of people if the real device is released and it isn't quite as spectacular as people originally thought it would be based on the video.
- rbanffy 17y ago"Yeah, it usually isn't a good idea to make big brags showing experimental mockups before you have anything in reality. Apple seems to like to show the finished product." Unless, of course, you never intended to release the product anyway...