> Never seen any tobacco ad with children smoking. It's more subtle than that. Most of the marketing is underhanded. You can see it in movies. When did you

> Never seen any tobacco ad with children smoking. It's more subtle than that. Most of the marketing is underhanded. You can see it in movies. When did you last see a film depicting a negative aspect of smoking? Cancer, bad smell, addiction… I personally can only recall one, maybe two instances. Most of the time, smoking is the reward after some heroic action, a sign of manliness, a classy move, a cool "rebel attitude", or just no big deal. The studies about that are terrifying. Those films have the power to multiply the likelihood of a kid becoming a smoker by at least three. And I'm talking about kids who already have a smoker's environment (parents, friends…). For those who don't live in an otherwise smoking environment, the multiplier is ten. (Presumably, the initial risk was much lower in the first place.) So, you don't want your kid to smoke? Turn off the TV, or have strict control over what your kid watches. Don't smoke yourself, and don't let people smoke in front of your kid. You've got to admit, past some point, it's just too much effort. Past some point, collective action is required. I think one of the first steps is to recognise that tobacco is an addictive drug. That, like any other recreational drug, it should be used with extreme care.