Is it an essential requirement that in order to design great products or market leading products, management is supposed to work and force others to work during

Is it an essential requirement that in order to design great products or market leading products, management is supposed to work and force others to work during insane hours, especially sunday night? I am not sure how frequently these things happen. May be ok, when you are near major deadline/shipment date but not on every week. Are there no other ways to avoid them like say, internal wiki/intranet ...etc so that mgmt can search answers on their own? Many people followed Steve Jobs authoritative style of leadership after reading various accounts...etc. I hope mgmts of other companies won't shift to these methods concluding falsely that such working hours are essential for great products.