3 ms·
When Sears was a startup
- petewarden 17y agoThere's actually a bunch more parallels I spotted that didn't make the article: - User comments. There's thousands of customer letter extracts scattered throughout the book. - Transparency. They openly admit some of the really cheap lines are only there to match their competitors' prices, but they don't offer a warranty and recommend against buying them! There's also a wonderful air of carnival hucksterism around the whole enterprise, your purchase won't just solve a problem it will change your life. That reminds me of the Utopianism I love about the tech world.