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"One product family. One platform. One store. Windows... One. Wait no, Ten." This level of cluelessness from Microsoft's branding team would be stunning if it

"One product family. One platform. One store. Windows... One. Wait no, Ten." This level of cluelessness from Microsoft's branding team would be stunning if it hadn't been the rule for a decade and more. The OS itself looks nice, though.

DanWaterworth 12y ago
Windows ten is just Windows one with nothing added.
- radicalbyte 12y ago
  Windows 9.999... = 10 :)
richbradshaw 12y ago
The presenter said that Windows 1 had been done already, and showed a photo of Bill with a floppy disk. Not sure what would be better - WinX? Windows One? WindOne? W1ndows?
- potatolicious 12y ago
  Windows 1.0 was 28 years ago. There will be exactly zero confusion if they recycled the (IMO superior) name.
  - ceejayoz 12y ago
    Until the next version. Windows One 2? Windows 360? Windows 12?
    - deleted 12y ago
      [deleted]
    - seanflyon 12y ago
      We have already established the One comes after 360.
      - msh 12y ago
        I thought it went one s, one x, one and one....
        shitlord 12y ago
        Where does OnePlus fall into all this?
  - u124556 12y ago
    Uhmm, my guess is they skipped 9 to avoid confusion with the 9x versions.
    - albertoleal 12y ago
      If this is true, then focus groups has failed the marketing team.
- Narishma 12y ago
  That didn't stop them from doing Xbox One.
- deleted 12y ago
  [deleted]
- jackmaney 12y ago
  Windows 9. That's the thing about positive integers: you can't run out of them.
  - IvyMike 12y ago
    Tell that to 9223372036854775808.
    - jackmaney 12y ago
      Aleph-naught bottles of beer on the wall! Aleph-naught bottles of beer! Take one down, pass it around. Aleph-naught bottles of beer on the wall!
- bvi 12y ago
  Onedows.
- Fjolsvith 12y ago
  I think they should think about the new wearable hardware that will be coming out and come up with a name that would evoke an image of working with apps in the air in front of you instead of on a screen/flat surface with a window. Like a Minority Report style interface.
ladzoppelin 12y ago
Seriously it would not be Microsoft if they figured out how to name their products. The OS looks good but I also like 8.1.
CamperBob2 12y ago
Personally, I'm waiting for Windows Fuck It We're Going to Eleven.
- u124556 12y ago
  Windows: taking it up to eleven.
agumonkey 12y ago
Windows 10. As solid as 7. As simple as 3. -- Winamp Naming Team
joeclark77 12y ago
I wonder if they aren't at least partly tweaking Apple here. Remember Apple also skipped version 9 of their operating system. Even system 8 was "phoned in". At least Microsoft didn't make us wait a decade between versions 7 and "X" while milking us for money with fake non-updates called "8" and "9" along the way.
- Alphasite_ 12y ago
  They've never skipped an os version to my knowledge. For at sure, but that was to bring it in line with the whole x thing in the os
  - joeclark77 12y ago
    They called it "OS X" because "X" is the roman numeral for 10. They had been promising (and promoting) the new system for five years or more, but it was still years away, so they offered "system 8" and "system 9" which were mere incremental updates of system 7, not real OS versions. (But you had to pay for them because they had new numbers.)
- dcohenp 12y ago
  No they didn't: http://arstechnica.com/apple/2014/09/my-coworkers-made-me-use-mac-os-9-for-their-and-your-amusement/ http://arstechnica.com/apple/2014/09/my-coworkers-made-me-us...

DanWaterworth 12y ago

Windows ten is just Windows one with nothing added.

radicalbyte 12y ago
Windows 9.999... = 10 :)

richbradshaw 12y ago

The presenter said that Windows 1 had been done already, and showed a photo of Bill with a floppy disk. Not sure what would be better - WinX? Windows One? WindOne? W1ndows?

potatolicious 12y ago
Windows 1.0 was 28 years ago. There will be exactly zero confusion if they recycled the (IMO superior) name.
- ceejayoz 12y ago
  Until the next version. Windows One 2? Windows 360? Windows 12?
  - deleted 12y ago
    [deleted]
  - seanflyon 12y ago
    We have already established the One comes after 360.
    - msh 12y ago
      I thought it went one s, one x, one and one....
      - shitlord 12y ago
        Where does OnePlus fall into all this?
- u124556 12y ago
  Uhmm, my guess is they skipped 9 to avoid confusion with the 9x versions.
  - albertoleal 12y ago
    If this is true, then focus groups has failed the marketing team.
Narishma 12y ago
That didn't stop them from doing Xbox One.
deleted 12y ago
[deleted]
jackmaney 12y ago
Windows 9. That's the thing about positive integers: you can't run out of them.
- IvyMike 12y ago
  Tell that to 9223372036854775808.
  - jackmaney 12y ago
    Aleph-naught bottles of beer on the wall! Aleph-naught bottles of beer! Take one down, pass it around. Aleph-naught bottles of beer on the wall!
bvi 12y ago
Onedows.
Fjolsvith 12y ago
I think they should think about the new wearable hardware that will be coming out and come up with a name that would evoke an image of working with apps in the air in front of you instead of on a screen/flat surface with a window. Like a Minority Report style interface.

ladzoppelin 12y ago

Seriously it would not be Microsoft if they figured out how to name their products. The OS looks good but I also like 8.1.

CamperBob2 12y ago

Personally, I'm waiting for Windows Fuck It We're Going to Eleven.

u124556 12y ago
Windows: taking it up to eleven.

agumonkey 12y ago

Windows 10. As solid as 7. As simple as 3. -- Winamp Naming Team

joeclark77 12y ago

I wonder if they aren't at least partly tweaking Apple here. Remember Apple also skipped version 9 of their operating system. Even system 8 was "phoned in". At least Microsoft didn't make us wait a decade between versions 7 and "X" while milking us for money with fake non-updates called "8" and "9" along the way.

Alphasite_ 12y ago
They've never skipped an os version to my knowledge. For at sure, but that was to bring it in line with the whole x thing in the os
- joeclark77 12y ago
  They called it "OS X" because "X" is the roman numeral for 10. They had been promising (and promoting) the new system for five years or more, but it was still years away, so they offered "system 8" and "system 9" which were mere incremental updates of system 7, not real OS versions. (But you had to pay for them because they had new numbers.)
dcohenp 12y ago
No they didn't: http://arstechnica.com/apple/2014/09/my-coworkers-made-me-use-mac-os-9-for-their-and-your-amusement/ http://arstechnica.com/apple/2014/09/my-coworkers-made-me-us...