Believe it or not, there is a large group of consumers that purchase technology not just based on technical merit, but aesthetics (myself included). I'm more l

Believe it or not, there is a large group of consumers that purchase technology not just based on technical merit, but aesthetics (myself included). I'm more likely to buy something that looks/feels better designed and trade off functionality just for aesthetic reasons. Much like I'd rather buy a hardcover copy of a book instead of the paperback, if the quality is sufficiently higher. Life's too short to use ugly crap.