They've already lost. Since I didn't see a link to Ello in the article, I typed ello.com into my browser. Nope. I had to search to find out it's ello.co Averag

They've already lost. Since I didn't see a link to Ello in the article, I typed ello.com into my browser. Nope. I had to search to find out it's ello.co Average user won't bother.