The design is absolutely awful. I would be very surprised to learn that any of these designers are actually familiar with UX design, let alone web design. I'm n

The design is absolutely awful. I would be very surprised to learn that any of these designers are actually familiar with UX design, let alone web design. I'm not an evangelist of typical web design these days - I think there's often too much emphasis on graphics. It looks nice, but it's exactly useful - BUT, it's still much better than this. This seems to be.. hmm.. a boring concoction of void space and meaningless alternatives to well known design patterns. But maybe that's what it's got going for it. Medium is a good example of Ello's design done right; you can focus on content and make text look beautiful - but it's not easy and you probably won't accomplish it with a generic monospace font (not hating the typewriter look, but it's poorly executed). The real problem I see with Ello from a business perspective is that they don't have one. Where's the business? You're not selling ads, you're not selling your users information, they aren't buying anything (and won't) - where will the money come from?