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This is a teachable moment for some managers at Apple in Germany; or as they might be saying to themselves, "Today I Learned about the Streisand Effect." No ma

This is a teachable moment for some managers at Apple in Germany; or as they might be saying to themselves, "Today I Learned about the Streisand Effect." No matter whether or not bendgate is or is not an issue, blacklisting and thumbing your nose at journalists is not a good PR move. I'm surprised people at major corporations keep screwing this up.

eridius 12y ago
This isn't the Streisand Effect. Apple isn't censoring anyone. Instead, Apple is doing exactly what that newspaper should have expected them to do: stop giving them test units and event invites. They're not entitled to that stuff, and Apple is under no obligation to invite hostile media to their events. And yes, they are hostile. Consumer Reports proved that the iPhone 6 is not super-sensitive to bending, and in fact the 6+ is even more durable than the 6, and more durable than the HTC One (which Consumer Reports says "is largely regarded as a sturdy, solid phone"). That should have been the end of this whole farce. But the newspaper wanted to jump on the media bandwagon, pretending that the ability to bend a phone is somehow unique to the iPhone, and Apple rightfully decided the newspaper was no longer a business they wanted to work with.
- pkaye 12y ago
  I believe Consumer Reports should redo with a 4 point bending test to end this controversy once and for all. Then we can compare all products on equal footing.
  - eridius 12y ago
    4 points is not better than 3. If anything, the phone probably withstands more force when you're distributing it over 2 points instead of 1, because those points are (presumably) closer to the edges, and therefore don't have as much leverage.
    - pkaye 12y ago
      3 point loading puts peak moment at one point while 4 point distributes the moment over a wider area to find the weakest point. You can do a simple statics analysis to show this.

eridius 12y ago

This isn't the Streisand Effect. Apple isn't censoring anyone. Instead, Apple is doing exactly what that newspaper should have expected them to do: stop giving them test units and event invites. They're not entitled to that stuff, and Apple is under no obligation to invite hostile media to their events. And yes, they are hostile. Consumer Reports proved that the iPhone 6 is not super-sensitive to bending, and in fact the 6+ is even more durable than the 6, and more durable than the HTC One (which Consumer Reports says "is largely regarded as a sturdy, solid phone"). That should have been the end of this whole farce. But the newspaper wanted to jump on the media bandwagon, pretending that the ability to bend a phone is somehow unique to the iPhone, and Apple rightfully decided the newspaper was no longer a business they wanted to work with.

pkaye 12y ago
I believe Consumer Reports should redo with a 4 point bending test to end this controversy once and for all. Then we can compare all products on equal footing.
- eridius 12y ago
  4 points is not better than 3. If anything, the phone probably withstands more force when you're distributing it over 2 points instead of 1, because those points are (presumably) closer to the edges, and therefore don't have as much leverage.
  - pkaye 12y ago
    3 point loading puts peak moment at one point while 4 point distributes the moment over a wider area to find the weakest point. You can do a simple statics analysis to show this.