"alternative to the "free" culture" ( for both software and hardware) - Reasonable price tags on products. - Companies standing behind their products instead

"alternative to the "free" culture" ( for both software and hardware) - Reasonable price tags on products. - Companies standing behind their products instead of letting it being bought by 3 biggies. (this is hard) - Learning how to make beautiful and useful user experiences from Google, Apple. You need to be passionate about what you are doing. If your people do not buy it, then you can not sell it to others. There are already some companies doing these and getting pretty good results. I keep my faith in them. As long as we do not improve ourselves, we are kind of helping these big companies to rule the environment i am guessing.