I respectfully disagree that an understanding of AI would be required to enjoy this. People enjoy lots of sports without understanding the full rule set, for ex

I respectfully disagree that an understanding of AI would be required to enjoy this. People enjoy lots of sports without understanding the full rule set, for example. They may "enjoy" the sport at a different level than what the more knowledgeable spectators are enjoying it, but I wouldn't say one is better than the other, or one person's enjoyment is any less valid. And if you start giving each car spiffy names, maybe attach some "personalities" to each car, and I'd bet you'd be very successful indeed.