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In the infancy of the following brands, would you be able to derive the function of the company from its name?: Barnes and Noble Ben and Jerry's Black and De
by joeframbach 12y ago
In the infancy of the following brands, would you be able to derive the function of the company from its name?:
Barnes and Noble
Ben and Jerry's
Black and Decker
Briggs and Stratton
Look, branding has trends. This is nothing new and has not negatively affected any of these brands.
- JoeAltmaier 12y agoMcDonalds. KFC.
- josephwegner 12y ago:) Just gotta say it - KFC is a bad example here. It stands for Kentucky Fried Chicken, which is pretty much exactly their product.
- JoeAltmaier 12y agoNot any more! They abandoned that name for several reasons - the state of Kentucky enforced their name as a trademark, plus 'Fried' became a bad word. So now they're just 'KFC'
- julianz 12y agoSure, but they're KFC because everybody knows what the letters stand for. Circle, I can't figure out what they're trying to sell me.
- narcissus 12y agoSo FWIW, the thing about the state of Kentucky isn't true. It's listed in 'The Repository of Lost Legends' on Snopes, which is their section of made up stuff. I'm only mentioning this as I didn't realise for a very long time that the T.R.O.L.L. (now it should make sense) was all made up and I had a tendency to quote that section a lot. I hope you haven't spent as many years believing that section as I did :)
- lozf 12y agoThat's a better description than the Art Director at one Digital Agency who explained that the reason for the name change to KFC was because "they weren't allowed to call it 'chicken' anymore."
- easytiger 12y agoCircle so far elucidates nothing of a product on this, it's shop front. Barnes & Nobel had a window full of books.