For me at least, it's not even the questionable morality of pulling dirty tricks on your biggest competitor. It's the fact that Uber feels they have to do these

For me at least, it's not even the questionable morality of pulling dirty tricks on your biggest competitor. It's the fact that Uber feels they have to do these dirty deeds to get ahead in the game. If you feel you can't compete on a level playing field and you have to do such things to keep up, it tells me that you don't have a clue how to really do business in the first place. If I can't trust Uber to build a better product instead of sabotaging their competitor, I'll go with their competitor by default.