3) People whose startup failed, thought they could copy successful startups without putting in the hard yards! But .... hard work alone doesn't guarantee succe

3) People whose startup failed, thought they could copy successful startups without putting in the hard yards! But .... hard work alone doesn't guarantee success, you need to create value, solve a problem make something that people want and MARKET. If people don't know about your product/service and the benefits of getting involved, they're not going to become paying customers.