I found GA is very good at the beginning also. Latter, I found that I need ip addresses info and GA is not giving that to me. I end up adding api to my backen

I found GA is very good at the beginning also. Latter, I found that I need ip addresses info and GA is not giving that to me. I end up adding api to my backend app to log interesting backend events into the my backend json db. I found that Per IP address analystic give me much deeper understanding of events flow. Geoip lookup also allows for me to gain inside to correlate engaged user level to the type of contents to organization name/type.