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Sure, but I guess we're talking at cross-purposes. Target didn't (I presume) send that girl the coupons, after all, but everybody who matched certain segmentati
by fenomas 12y ago
Sure, but I guess we're talking at cross-purposes. Target didn't (I presume) send that girl the coupons, after all, but everybody who matched certain segmentation provided by the ad platform . That's what I take the earlier poster to mean about advertisers not caring about "you specifically". Segmentation is valuable, certainly, but not individualization.
- Surio 12y agoI was trying to give you quick summaried, multiple points of targeted advertising in my reply. Others who replied have taken the fishing example and pointed out how detailed targeting could go for that specific case. And the particular case that you are now picking on could be argued as a corner case that captures both segmentation and individualisation at same time. Anyway, the point has been made about why individualisation could be a tricky curve by me and the others. Choose whichever example(s) gives you the best rationale.