Yeah, I'm just cranky before my coffee. It's my bad. It's not a matter of total spend. Advertising, and marketing in general is about a lot of tests. The best

Yeah, I'm just cranky before my coffee. It's my bad. It's not a matter of total spend. Advertising, and marketing in general is about a lot of tests. The best way to approach it is to read a lot of material beforehand. Then map out the outcomes you want out of the advertising. Figure out what your KPIs are, set goals for those KPIs based on what you've read. Then set a daily budget according to your goals. And start running tests. After a month you can look at your results and see what worked, what didn't and you can start thinking why those things happened or what didn't happen. The budget is something specific for every individual business. You can't really say, you need $X to get started. It is not an easy process. That's why I sometimes overreact to statements like OP's. Advertising is not something you can do in 15 minutes before bed. You need to educate yourself, be dedicated and persistent to make it work continuesly. If you want to make it work, I suggest Neil Petel's quicksprout university for a very, very basic introduction. http://www.quicksprout.com/university/ http://www.quicksprout.com/university/