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So far Apple has been able to stay out of the race to the bottom when it comes to prices of its devices. And it did not look that the price of its devices was g

So far Apple has been able to stay out of the race to the bottom when it comes to prices of its devices. And it did not look that the price of its devices was going to slow its sales much. I have always believed the 2 year contract system with small upfront cost has helped Apple move devices a lot in the US. And without 2 year contracts it would not dominate as much as it does.

r00fus 12y ago
> So far Apple has been able to stay out of the race to the bottom when it comes to prices of its devices. In fact, with increased memory (128GB) and the new 6+ form factor and pricing (i.e., $100 more), the ASP of an Apple device may actually climb.