I definitely agree with what your saying regarding ownership of your own data (photos, posts, comments, chat, etc..) and I definitely agree. The second part of

I definitely agree with what your saying regarding ownership of your own data (photos, posts, comments, chat, etc..) and I definitely agree. The second part of your comment strikes me as a bit ridiculous though. I cant invision a scenario in which someone would attempt to narrow down a group of users, given the provided selectors, to the point at which they know their 'target'(your son in this case) is in that group, and then(based on some boolean value (such as homosexuality)), figure out which ads are being served to that user in order to discern something about the user. (In this case seeing a certain ad would allow you to discern sexual orientation). MarkCuban's post below (marked dead now) seems relevant, despite being decidedly offensive/inflammatory. Why would _anyone_ go through all of that trouble when logging into the account directly or passively collecting network activity would yield the same answers? If you're going to somehow attach the ads being served to a physical human (watching your sons computer screen to see what ads show up? Monitoring his traffic to see which ads are served?) you've already broken Facebook's model. I _strongly_ believe that advertising is the wrong way to go about yielding revenue from a webapp in terms of the value it adds to our society(not that it isn't profitable for one entity). I just think your second statement/argument is a weak one.