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facebook ads are junk and have been proven to be so before you waste any money, watch these two videos: https://www.youtube.com/watch?v=oVfHeWTKjag https://ww

by lingben 12y ago

facebook ads are junk and have been proven to be so before you waste any money, watch these two videos: https://www.youtube.com/watch?v=oVfHeWTKjag https://www.youtube.com/watch?v=oVfHeWTKjag https://www.youtube.com/watch?v=l9ZqXlHl65g https://www.youtube.com/watch?v=l9ZqXlHl65g

dangrossman 12y ago
If you're not buying likes, then the quality of likes doesn't matter. Many (most?) of the ads on the sidebar aren't for page likes, they're links to businesses/products, like most other ads on the net. ROI is easily measured there -- more revenue generated via sales/signups than the cost of the ad or you cancel it. Facebook ads are profitable for many businesses. They are for mine.
- shostack 12y ago
  I agreed with you up to the "ROI is easily measured there" part Dan. I've never used Improvely so I'm not sure how deep down the cross-channel attribution rabbit hole you get with it, but social, and display in general, are far from being solved problems with regards to measuring ROI. There are of course a few cases where ROI is indeed easily measured. Someone sees a FB ad, clicks it, and converts without any other touch-points in their path to conversion. I think we can all agree FB would get 100% attribution credit in this instance. But the second you throw in any sort of existing brand awareness generated by other channels, or FB's contribution to said awareness for driving conversions in more last-touch inclined channels, it becomes very murky indeed. There's a reason all of the 3rd party dynamic attribution vendors like VisualIQ, Convertro and Adometry have been bought up by the big players. Would love to know your thoughts on solving for this problem though as it is increasingly a large one as the targeting side of the display world continues to eclipse progress of actually measuring the performance of said display efforts at a staggering rate.
  - blumkvist 12y ago
    Well, you said it yourself. Track everything you possibly can, then get an SQL server and start modeling. Nowadays, you can do basically everything you need in excel. I wouldn't say it's easy by no means, but if you are dedicated you can make it work. Just get a book about MMM and start tinkering with the data.
forrestthewoods 12y ago
I know many mobile game devs who say that Facebook is, by far, their most effective advertising.
chriogenix 12y ago
I would disagree with you. if executed correctly they can generate a really great return. it entirely depends on what you're promoting and how you're promoting it just like any other channel.
blumkvist 12y ago
People with no marketing or advertising background, spending laughable amounts of money declare that an extremely sophisticated platform is junk. It's like me saying Boeing's products are junk, because I can't assemble a spaceship.

by lingben 12y ago

dangrossman 12y ago

If you're not buying likes, then the quality of likes doesn't matter. Many (most?) of the ads on the sidebar aren't for page likes, they're links to businesses/products, like most other ads on the net. ROI is easily measured there -- more revenue generated via sales/signups than the cost of the ad or you cancel it. Facebook ads are profitable for many businesses. They are for mine.

shostack 12y ago
I agreed with you up to the "ROI is easily measured there" part Dan. I've never used Improvely so I'm not sure how deep down the cross-channel attribution rabbit hole you get with it, but social, and display in general, are far from being solved problems with regards to measuring ROI. There are of course a few cases where ROI is indeed easily measured. Someone sees a FB ad, clicks it, and converts without any other touch-points in their path to conversion. I think we can all agree FB would get 100% attribution credit in this instance. But the second you throw in any sort of existing brand awareness generated by other channels, or FB's contribution to said awareness for driving conversions in more last-touch inclined channels, it becomes very murky indeed. There's a reason all of the 3rd party dynamic attribution vendors like VisualIQ, Convertro and Adometry have been bought up by the big players. Would love to know your thoughts on solving for this problem though as it is increasingly a large one as the targeting side of the display world continues to eclipse progress of actually measuring the performance of said display efforts at a staggering rate.
- blumkvist 12y ago
  Well, you said it yourself. Track everything you possibly can, then get an SQL server and start modeling. Nowadays, you can do basically everything you need in excel. I wouldn't say it's easy by no means, but if you are dedicated you can make it work. Just get a book about MMM and start tinkering with the data.

forrestthewoods 12y ago

I know many mobile game devs who say that Facebook is, by far, their most effective advertising.

chriogenix 12y ago

I would disagree with you. if executed correctly they can generate a really great return. it entirely depends on what you're promoting and how you're promoting it just like any other channel.

blumkvist 12y ago

People with no marketing or advertising background, spending laughable amounts of money declare that an extremely sophisticated platform is junk. It's like me saying Boeing's products are junk, because I can't assemble a spaceship.