Mobile analytics is relatively new Amazon offering. Seems follow their typical approach, start with low prices with small number of features and build new ones.

Mobile analytics is relatively new Amazon offering. Seems follow their typical approach, start with low prices with small number of features and build new ones. Amazon unlikely will be the best solution (e.g. I bet Mixpanel will be significantly better for at least next few years), but they may cover a lot of typical use cases. That will commoditize the user event analytics and put pressure on the other companies.