Wow! Considering that Mixpanel charges $2000 for 20MM data points, this is awesome. Love how the cost of starting up just keeps getting lower and lower. :) Als

Wow! Considering that Mixpanel charges $2000 for 20MM data points, this is awesome. Love how the cost of starting up just keeps getting lower and lower. :) Also, I understand that Amazon includes 'System Events' in their free tier. Even with this included, at an average of 15 custom events + 5 system events, you can have 5MM sessions a month for FREE. This is more than enough for bootstrapped companies/projects to start and grow with. I'm not sure who the customers for these analytics companies are (small projects that grow with them vs big projects that join them) but if it is the latter, well Amazon is def. the better choice. Although they do not offer any complex funnels/segmentation, I am sure this and other features will be added in the future. Thinking about Peter Thiel's monopoly vs competition eating profits (Zero to One, awesome book!), I wonder if and how players in this space will be able to differentiate themselves enough to really have a competitive advantage over one another.