Quote: "Our product, Acme, is different. We're designed to help improve your'e [sic] company's performance ..." What? This is the winning email, written by a

Quote: "Our product, Acme, is different. We're designed to help improve your'e [sic] company's performance ..." What? This is the winning email, written by a borderline illiterate? But maybe I'm thinking about this all wrong -- maybe people who don't cringe at this level of literacy are the target audience.