It's a common mistake for medium and large companies too. Most budgets are poured into design and development, which encourages adding requirements, more design

It's a common mistake for medium and large companies too. Most budgets are poured into design and development, which encourages adding requirements, more design, etc., not leaving anything for ongoing content development and marketing. The result is a site with more pages than it needs and pages that are all boilerplate, puff, and sparsely related to pushing the purpose. The effort is distracting and mostly futile, especially lacking marketing time and effort. If I can make a recommendation, the only pages that should be added to the web are those that make the it better. Are you a web services company? Expose your service as part of your site (Github does this by providing a Google-searchable central hub of OSS projects). Are you a non-profit? Obsess over getting people involved instead of spreading your message: adding people builds up your voice, spreading your message spreads you thinner (and adding people spreads your message with less effort). SEO is best played as adding, building, and providing useful things (or collaborations). And the best improvements in search rankings is had by providing useful things for people to reference (the Github example again). If you're not providing something to link to, preferably a never ending stream of awesomeness, SEO and other marketing become difficult. I've been part of many very wasteful website projects, with dozens of about pages, blog listings, categories, and other nonsense that on their own do not make something worth investing in. Put up as little as you can, make it useful, and focus on marketing what you do to people with the rest of your $.