Take a look at: https://www.blackmagicdesign.com/ https://www.blackmagicdesign.com/ Almost all their products are FPGA based designs based on a similar core se

Take a look at: https://www.blackmagicdesign.com/ https://www.blackmagicdesign.com/ Almost all their products are FPGA based designs based on a similar core set of blocks which are then leveraged across many products. This reduces both development and fpga cost for them. Very smart approach.