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Sure it is. All advertising is manipulating user emotion, and A/B testing different advertising methods / button layouts on your site to improve conversions is
by res0nat0r 12y ago
Sure it is. All advertising is manipulating user emotion, and A/B testing different advertising methods / button layouts on your site to improve conversions is one such use.
If this is something that upsets you I suggest being upset at every commercial on the radio / newspaper / tv / billboard that you're unfortunately exposed to every day.
- aroch 12y agoPeople know ads are trying to manipulate them, they don't know that Facebook is actively trying to make them feel happier or sadder. Just because two things are similar does not make them morally equivalent. People have been calling out various bad practices in conversion: http://darkpatterns.org/ http://darkpatterns.org/
- res0nat0r 12y agoEmotional manipulation happens every day in all kinds of fields other than advertising, I wouldn't refer to all of these as "dark patterns."
- kaoD 12y ago> Emotional manipulation happens every day in all kinds of fields other than advertising So it's not bad because everyone else does it?
- teaneedz 12y agoAt the end of the day, it does boil down to how users feel, but legit A/B seeks better features, improved user-experience, or identifying something better. The tech community, developers and data folks need to understand that all A/B is not equal. If we allow FB (or OKC) to pass off their ill-thought psych experiments as normal A/B or similar day-to-day product testing, we lower the UE bar. It has also been pointed out elsewhere that this particular study was/is illegal, violating certain state laws on Common Rule practice regardless of funding source. I hope that board members and the C-suite take a new leadership role to educate their teams as to what acceptable and legal A/B should look like.