Markus Frind was in the right place at the right time. When he launched PlentyOfFish, most dating sites were subscription-based and he came up with an ad-based

Markus Frind was in the right place at the right time. When he launched PlentyOfFish, most dating sites were subscription-based and he came up with an ad-based revenue model. By being free for users when there were no alternatives, he quickly got viral growth. I'm not sure you could emulate his success today in wake of Tinder and other free mobile dating apps that are venture funded and continue to grow at an exponential rate.