> (And Ello? I care even less than the author. PG has the canonical technique for building a product like this: concentrate on a very small market subset, and t

> (And Ello? I care even less than the author. PG has the canonical technique for building a product like this: concentrate on a very small market subset, and then expand. I don't see that they have done that.) Isn't "Silicon Valley hipsters" a small market subset?