That's not my point. They built the logistics to provide good customer experience despite having tonnes of traditional delivery/logistics options available. The

That's not my point. They built the logistics to provide good customer experience despite having tonnes of traditional delivery/logistics options available. They didn't do it just because they can, they built it because they had to differentiate themselves. And dabbawalla is an entirely different entity. They have shared ownership of the food delivery network. This is not going to be the case with e-commerce logistics.