> Fortunately, there is a way to protect yourself that has worked since the beginning of time. Create a scalable business that produces both revenue and profits

> Fortunately, there is a way to protect yourself that has worked since the beginning of time. Create a scalable business that produces both revenue and profits, even during its growth phase. One that actually creates value both for customers and shareholders. Like magic, you'll still have a fantastic business while reading about how horrible things are for everyone else. This is less foolproof than you think. Cisco and Sun both had a business like you describe going into the bubble. They had tons of revenue and profit during the bubble. But when it popped, all the funny money that had been flowing to them through startups went away and their businesses took a huge hit. You have to make sure that not only do you have a stable business, but also that the majority of your customers are stable too. I would be very worried right now if I was any company that startups rely on. The obvious one is AWS and the other cloud providers, but they're not the only ones. If there's disruption to startups, there will be a ripple effect that will hit a lot of the tech world.