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Interestingly, this is a problem that Indian e-commerce players tackled early on but probably due to different business dynamics. There's no dearth of courier s
by chdir 12y ago
Interestingly, this is a problem that Indian e-commerce players tackled early on but probably due to different business dynamics. There's no dearth of courier services but none of them has the mindset of providing A-class customer experience. As a result, most of the top players handle the logistics themselves in many cities. In fact, half of their employees are associated with last mile deliveries. The result is a delightful customer experience with the top 3-4 players. Returns/exchanges are a breeze too. Time will till if it scales well while maintaining good margins.
- spdy 12y agoIsn't this always the case if you have access to cheap labor? But do they tap into the resource of dabbawala`s[1] as well? That`s one of the most sophisticated end to end delivery system i have ever seen. http://en.wikipedia.org/wiki/Dabbawala http://en.wikipedia.org/wiki/Dabbawala
- chdir 12y agoThat's not my point. They built the logistics to provide good customer experience despite having tonnes of traditional delivery/logistics options available. They didn't do it just because they can, they built it because they had to differentiate themselves. And dabbawalla is an entirely different entity. They have shared ownership of the food delivery network. This is not going to be the case with e-commerce logistics.
- shk 12y agoNot that I know of. The dabbawala organization sticks to their business of delivering lunchboxes and I imagine are pretty happy with doing an exemplary job of it.