Heya. I'm the author of Rebuilding Rails. While I don't (currently) use paid advertising, I do work entirely to appeal to geeks. My second product, a Ruby deplo

Heya. I'm the author of Rebuilding Rails. While I don't (currently) use paid advertising, I do work entirely to appeal to geeks. My second product, a Ruby deployment class, also appeals almost entirely to geeks. Geeks pay money for things. Not always, but it happens. That means that the shift of content away from geeks is to some extent in the hands of you (collectively), those same geeks. And me. I don't just sell to geeks. I'm also a geek who pays money for things aimed at geeks. You do too, if you think about it. Many of those things can be advertised. For an example, think about ThinkGeek.