I think "AAA for X" makes more sense than "Uber for X" "AAA for Massage" is very meaningful - I just book "a massage", I don't care from whom as long as they a

I think "AAA for X" makes more sense than "Uber for X" "AAA for Massage" is very meaningful - I just book "a massage", I don't care from whom as long as they are qualified, and this company makes sure someone good shows up. Its a new idea because these services are not usually commoditized, in the way a tow-truck or an oil change is. This company is betting that for enough buyers, massages are actually a commodity service versus a personal service requiring a lot of trust. Services with existing brands will not like it, but new businesses without a customer base will probably love it. I think it has legs.