You put this well, and I agree with it. I also go further. I don't like looking at ads when I'm there to not look at ads, i.e. I'm there to read a web page. I

You put this well, and I agree with it. I also go further. I don't like looking at ads when I'm there to not look at ads, i.e. I'm there to read a web page. I simply do not like being sold at. When I need something, I go to where I can get it - be that Amazon, the corner shop or the cinema. If I need something and feel I don't know enough to make an informed purchasing decision, I do research. Be that Reddit, https://www.avforums.com/ https://www.avforums.com/ or something else. Online ads are like ads on TV (I haven't watched TV in over 10 years), or people who call me on the phone. They're trying to engage me on their terms. With obvious exceptions (family and close friends) I don't pander to that. There's nothing even remotely compelling there.