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It seems to me that there are a few key players really keeping podcasts afloat (Audible, Squarespace, etc.); I wonder what would happen if the industry would st
by Osmium 12y ago
It seems to me that there are a few key players really keeping podcasts afloat (Audible, Squarespace, etc.); I wonder what would happen if the industry would still look so healthy without them?
- adriand 12y agoPresumably they're getting a ROI, though. They're obviously tracking the results, since the ads always tell listeners to go to a particular URL to get a discount. If they're getting a ROI it means that this form of media is working as an advertising medium. That seems like a good judge of health to me.