So here's what I don't get: This is just standard, off-the-shelf encryption, right? Like the kind I've been using on my desktop since forever? How is this such

So here's what I don't get: This is just standard, off-the-shelf encryption, right? Like the kind I've been using on my desktop since forever? How is this such a big deal? I realize that from a PR perspective, Apple would like to appear to be privacy conscious. And perhaps Apple was asking for legal fallout by flouting that particular aspect of correctly implemented encryption. It just seems a little too ironic that this is just standard off-the-shelf encryption we're talking about.