The alcohol industry also relies heavily on tourism and festivities. People that may not drink daily or weekly might drink at a wedding. People travel to the US

The alcohol industry also relies heavily on tourism and festivities. People that may not drink daily or weekly might drink at a wedding. People travel to the US from out of the country and many of them hang out in bars & restaurants and drink. Look around the bars of a major city on the weekend and it's clear even the non-compulsive drinkers are putting a decent amount of money toward the alcohol industry.