This was covered recently in the BBC series "The Men Who Made Us Spend" http://www.bbc.co.uk/mediacentre/proginfo/2014/26/men-who-made-us-spend-ep1 http://www.

This was covered recently in the BBC series "The Men Who Made Us Spend" http://www.bbc.co.uk/mediacentre/proginfo/2014/26/men-who-made-us-spend-ep1 http://www.bbc.co.uk/mediacentre/proginfo/2014/26/men-who-ma...