And therefore so are other square watches! It means that the form factor isn't unprecedented. The notion that a watch face can only be aesthetically pleasing or

And therefore so are other square watches! It means that the form factor isn't unprecedented. The notion that a watch face can only be aesthetically pleasing or fashionable, which is what is being argued, is absurd. There are plenty of precedents from watchmakers such as Patek Phillippe and Omega.