As someone who resides not in United States, Puerto Rico, Canada, China or England, I must say that Geek Squad seems sort of an unnecessary and forced invention

As someone who resides not in United States, Puerto Rico, Canada, China or England, I must say that Geek Squad seems sort of an unnecessary and forced invention. It's no surprise that their prices are so high as they have various costly conventions and vehicles, "Geekmobile" being an example.