I kind of hate articles that start off by implicitly buying into the whole winners vs losers ethos. 'The DNA of a winner' - as if it was both an obvious fact th

I kind of hate articles that start off by implicitly buying into the whole winners vs losers ethos. 'The DNA of a winner' - as if it was both an obvious fact that 'winners' and 'winning' are inherently superior to 'losers' and 'losing', and that it is an admirable goal to always be 'winning' all the time, in that totalizing way where you only win if others lose. And who doesn't want to be a 'winner,' right? I mean, who wants to be a pathetic loser like anyone who doesn't have 46 billion dollars? Certainly not me! How about 'successful' or 'exceptional'? Certainly says the same thing without the implied value judgment against those who don't share the same value system