> Isn't the cost of the sales force built in to the cost of the product, so if the hardware cost went down the end price would be reduced somewhat but still inc

> Isn't the cost of the sales force built in to the cost of the product, so if the hardware cost went down the end price would be reduced somewhat but still include the cost of sales? Yes. He was saying that, sure, they might be able to reduce their manufacturing cost by a factor of ten, but not their prices. If the goal is to massively price-reduce medical devices--we're talking by at least a factor of 10 or more--that's a big problem.