I went to http://healthcare.gov http://healthcare.gov, filled out some online forms and picked a plan. It's like Amazon.com for healthcare -- sort by brand/pric

I went to http://healthcare.gov http://healthcare.gov, filled out some online forms and picked a plan. It's like Amazon.com for healthcare -- sort by brand/price/features, add to cart, check out. The only difference is that whatever insurer you sign up with sends out their own bill afterwards rather than paying the website. I've been buying my own insurance since reaching adulthood. Before the federal exchange, I typically found personal plans through http://eHealthInsurance.com http://eHealthInsurance.com, though they have less selection now than before the exchange. I think some insurers in states with an exchange pulled out of the private comparison sites like this.