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> Every time I feel like I have come to terms with marketing people as economic actors they manage to plumb some new nadir. Well, yes, but they do what works.
by Florin_Andrei 12y ago
> Every time I feel like I have come to terms with marketing people as economic actors they manage to plumb some new nadir.
Well, yes, but they do what works. They wouldn't do it if it didn't work. Which means they manage to connect with something deep inside our minds. So, when you make statements about what marketers do, you're really commenting on how the human mind works - a jumbled, impromptu, cobbled-up-in-a-hurry mess (that somehow still manages to put rockets on Mars, by some incomprehensible miracle).
- anigbrowl 12y agoBeating people to make them do what you want usually works too, but that doesn't mean it's a good thing. I'm well aware that marketing is matter of doing what works, but I don't consider it ethically neutral - there are good and bad ways to go about it.
- droob 12y agoExcept that it's rarely "what works" as much as it is "what we can convince somebody else works, so they pay us to do it." There is shockingly little measurement and followup in the marketing world, despite what the industry would like you to believe.