The early feedback we've been getting from doctors and pharmacists has been very positive. We believe (and many of them agree) that a users subjective experienc

The early feedback we've been getting from doctors and pharmacists has been very positive. We believe (and many of them agree) that a users subjective experience of a medication is an important part of the overall equation, especially with non-compliance being as high as it is. With respect to brand vs generic, keep an eye on our blog for a post on this soon but here is a preview: https://twitter.com/zimmeee/status/514807668163088384 https://twitter.com/zimmeee/status/514807668163088384