To add to what you said, the hindi word "cheeze" in the line you wrote means "thing" in hindi, and it rhymes exactly with "cheese" in English. Amul, being a dai

To add to what you said, the hindi word "cheeze" in the line you wrote means "thing" in hindi, and it rhymes exactly with "cheese" in English. Amul, being a dairy products company also make cheese, and this line doubles up to promoting their milk product :).