The only fly in this sales-technique ointment are the customers whom you convince, then in-turn expect the world from you because they chose "value" over "price

The only fly in this sales-technique ointment are the customers whom you convince, then in-turn expect the world from you because they chose "value" over "price". When customers pay a premium, their expectations are much higher, and unhappiness can set in if you don't manage these well. This might not be something sales can control, but be careful in the claims you make during the sales process as some customers are listening and will be holding you to your promises.