Right, but it's still a buy and hold strategy. People hear "free trades!" and the assumption is that it's a day trading platform, because $7 to execute a $5000

Right, but it's still a buy and hold strategy. People hear "free trades!" and the assumption is that it's a day trading platform, because $7 to execute a $5000 trade (which is roughly what a normal online brokerage charges) isn't an insane fee if you're pursuing a buy and hold strategy.